Gaxos Labs
Multi-Model AI Playground
Simplifying AI-powered creativity for devs, designers, and everyday users
2025
Gaxos began as a complex developer tool with big AI potential—but a confusing UI and unclear value. I was first brought in under pressure: the team needed a visual uplift in under a week for an upcoming conference. After the event confirmed deeper UX issues, I led a complete product rethink. My role expanded from quick UI updates to full UX strategy, and product managment, redesigning the platform to serve both developers and broader creative audiences.
SERVICES
Product Design, UX Research, UI/UX Design, Strategy, Persona Definition, Web Design
Project Overview
Transform a complex developer-facing AI platform into a clear, intuitive experience that showcases value fast. Reduce onboarding friction, expand the audience beyond developers, and introduce new features to drive engagement, adoption, and revenue—without sacrificing power or flexibility.
Redesigned Gaxos from a dev-only tool into a multi-user AI playground—introducing the "Creative Lab" for instant testing, simplifying the UI, and expanding its reach beyond developers to designers, creators, and everyday users.
Approach
🔍 Define
✏️ Ideate & Test
🛠️ Refine
🎨 UI & Design
Start simple, ship fast, and expand from there. Gaxos had a powerful backend but a UI that got in its own way. My focus was to remove friction, surface value quickly, and make the experience feel approachable—even to non-devs. Clear UX + a touch of fun > complexity for complexity’s sake.
Final Product
