Nextrack
Music Campaign Builder Platform
Helping musicians grow on Spotify, effortlessly
2024
Nextrack was born from deep industry insight: musicians need to drive traffic to Spotify, but Facebook ads don’t play nice with direct Spotify links. I was brought in to help turn a proven manual method—FB ad → landing page → Spotify link—into a self-serve platform that artists could use on their own. The goal was to make it dead simple to build high-converting campaigns without any marketing experience.
SERVICES
Product Design, UI/UX Design, UX Strategy, Visual Design
Project Overview
Transform a manual, expert-led campaign flow into a DIY platform that lets musicians independently launch high-performing ad campaigns with the best-converting landing pages.
Designed a self-serve platform that lets musicians run Spotify-focused Facebook campaigns by automatically generating optimized landing pages and campaigns.
With Nextrack, the goal was clarity and confidence. I focused on making the platform feel effortless—even for users with zero marketing experience. Every screen was designed to guide, not overwhelm, helping artists move from idea to launch without hesitation.
Final Product
